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Theme Software strategy.

Build vs buy, the end of SaaS, custom. Expert analyses from our watch team.

  • Consulting firms: the window to productise your expertise is closing
    Réunion d'associés dans un cabinet de conseil discutant d'une stratégie de productisation
    SaaS

    Consulting firms: the window to productise your expertise is closing

    Your clients are automating the work you bill in person-days. Productising your method as a SaaS is still possible, provided you don't spend 18 months in R&D first.

  • Mid-caps: digitising without losing the operators' know-how
    Atelier industriel avec équipes opérationnelles, machines et écrans de pilotage
    Industrie légère

    Mid-caps: digitising without losing the operators' know-how

    Thirty years of expertise live in the heads of the teams in place. How to model that knowledge in software, at the moment a new generation takes over.

  • Deep Tech vs Vibe Coding: the underlying opposition in 2026 software
    Comparaison entre approche vibe coding et architecture logicielle
    SaaS

    Deep Tech vs Vibe Coding: the underlying opposition in 2026 software

    Lovable, Bolt, v0 on one side. Architected platforms on the other. In 2026, two philosophies of software production face off. Which one ships software that lasts?

  • The end of standard SaaS, the rise of software shaped by the organization
    Équipe travaillant sur un logiciel taillé pour leur organisation
    SaaS

    The end of standard SaaS, the rise of software shaped by the organization

    Generic SaaS has had its day. The new frontier: encoding the actual business expertise, organizational specifics and frictions to erase into the software itself. Software becomes the architecture of the company.

  • Independent hospitality 2026: yield management is no longer optional
    Réception d'hôtel indépendant avec tableau de bord de yield management
    Hôtellerie

    Independent hospitality 2026: yield management is no longer optional

    With Booking-Expedia pressure and Airbnb competition on the mid-range, the independent 30-80-room hotelier can no longer pilot prices by hand. The tools have matured.

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