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Theme Software strategy.

Build vs buy, the end of SaaS, custom. Expert analyses from our watch team.

  • Deep Tech vs Vibe Coding: the underlying opposition in 2026 software
    Comparaison entre approche vibe coding et architecture logicielle
    SaaS

    Deep Tech vs Vibe Coding: the underlying opposition in 2026 software

    Lovable, Bolt, v0 on one side. Architected platforms on the other. In 2026, two philosophies of software production face off. Which one ships software that lasts?

  • The end of standard SaaS, the rise of software shaped by the organization
    Équipe travaillant sur un logiciel taillé pour leur organisation
    SaaS

    The end of standard SaaS, the rise of software shaped by the organization

    Generic SaaS has had its day. The new frontier: encoding the actual business expertise, organizational specifics and frictions to erase into the software itself. Software becomes the architecture of the company.

  • Independent hospitality 2026: yield management is no longer optional
    Réception d'hôtel indépendant avec tableau de bord de yield management
    Hôtellerie

    Independent hospitality 2026: yield management is no longer optional

    With Booking-Expedia pressure and Airbnb competition on the mid-range, the independent 30-80-room hotelier can no longer pilot prices by hand. The tools have matured.

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