Consulting firms: the window to productise your expertise is closing
Your clients are automating the work you bill in person-days. Productising your method as a SaaS is still possible, provided you don't spend 18 months in R&D first.
Build vs buy, the end of SaaS, custom. Expert analyses from our watch team.
Your clients are automating the work you bill in person-days. Productising your method as a SaaS is still possible, provided you don't spend 18 months in R&D first.
ChatGPT demos mislead on the real difficulty. Industrialising an AI idea into a shippable product takes a discipline no-code tools don't provide.
The pitch deck sold an AI feature to investors. Hiring the team takes six months. How to ship v1 without waiting, and without bricolage.
Thirty years of expertise live in the heads of the teams in place. How to model that knowledge in software, at the moment a new generation takes over.
Lovable, Bolt, v0 on one side. Architected platforms on the other. In 2026, two philosophies of software production face off. Which one ships software that lasts?
Generic SaaS has had its day. The new frontier: encoding the actual business expertise, organizational specifics and frictions to erase into the software itself. Software becomes the architecture of the company.
With Booking-Expedia pressure and Airbnb competition on the mid-range, the independent 30-80-room hotelier can no longer pilot prices by hand. The tools have matured.
If the angle of analysis matches your concrete stakes, let's talk. We ship custom enterprise applications for this kind of problem.